ASHA Connect 16

Poster Tips

My recent poster presentation at the ASHA Connect Conference was not initially planned that way. The paper I submitted was for a two-hour session. I expressed a willingness to change formats, since it was my first time going through this process and I felt I could benefit from it most by keeping myself as open as possible. I'm glad I did. I wanted to write down the basics of this process for my own future reference, and thought others may find it helpful as well.

The Basics

The poster format is a unique one, and I quickly realized that I would need to go back to the drawing board to make my presentation better suited for the format.

Here's a quick tip tip for what not to do if you propose a talk but it gets selected as a poster instead:

  1. Print out the powerpoint slides you had prepared on blank copy paper.
  2. Tack them to the board and proceed to give a talk in the poster area anyway.

Posters are an underappreciated art, and though they're expensive, they're worth doing well. The format is visual and interactive, and the conversations that are generated are fantastic. You want to respect everyone's time and attention, and also present your information in an engaging and thoughtful way.

Design

To design my poster, I posed the following question to myself: "If someone walked up to and read my poster, without me being there to describe it or talk about it in any way, would they walk away with new and useful information?"

With that in mind, I started writing. I kept my outline in hand and did all the research and wrote extensively. I covered much more ground than I had space for, so the next step was to edit. I wanted the information to be both easy to read and also make sense visually. This meant that I had to remove a lot of details and focus on the "big picture". I also wanted to include some graphics, so I turned to my trusty iPad mini. Using the Paper by 53 app, I drew some simple graphics to accompany my text. Having a digital way to hand-draw images was a great way to create more visual appeal, and helped transfer my personality onto the page. Plus, it was fun!

Finally, I did a lot of researching on how to create a poster, from the layout to the typography used. It's easy to feel overwhelmed by all the information you're trying to convey, and the internet is full of wonderful resources to help guide you through the process. Here are some I found useful:

One of my professors from undergrad recommended I use PowerPoint to design my poster, I did some searching online to find out how to do so. Basically, I created a new presentation and started with a single blank slide. I changed the dimensions, and then began to slowly copy the text I had written previously into individual text boxes. This allowed me to keep pertinent information in one box, and move it around as I needed to make sure I liked the layout. Becuse of the dimensions, it is necessary to work zoomed in most of the time, so make sure to zoom out (or zoom to fit the screen) periodically in order to make sure everything looks visually appropriate. I also used the grid guides to help with the formatting.

Here are some sites I found helpful with PowerPoint:

Printing

At conventions past, I have seen people who travel on planes carrying posters in special travel canisters. I happened to be traveling for work that week anyway, so I opted to wait until I was in town to have my poster printed. I opted to have my poster printed at FedEx Office, and my experience was a bit of a mixed bag. Here's a few things to keep in mind as part of the printing process:

  • The file needs to be in PDF format. This was simple enough to export from PowerPoint.
  • Be sure to check and re-check your PDF to make sure everything is there. For some reason, my PDF export had some issues being uploaded in their system, so the top part of my poster (the main title) was completely absent once it was printed.
  • Once you submit to have your poster printed, request a proof of it. This is a small part of the poster and it is printed to scale so you can make sure that the color, size, and everything else looks like you want it to.
  • Turn-around time is usually stated as "next day", so if you wait to print your poster until you arrive, be sure to plan accordingly.
  • If you would like to print your poster ahead of time and ship it to your hotel, be sure to do so well in advance. I had my poster shipped back to me after the conference. It cost around $14 (no rush after the fact) and took about a week to arrive. I can't speak from experience on this point, so check with your hotel to see if they can receive mail and hold it for you until you arrive.
  • Printing in color is expensive. Depending on the size of your poster, expect to spend around $100 to have your poster printed. I spent an extra $5 for a cardboard case to carry it in, because otherwise it was to going to be placed in a plastic bag.
  • Some universities have a discount, so if you are a student or otherwise maintain a relationship with your university, be sure to inquire.
  • I lucked out and had a coupon for 20% off print services if I completed a survey online. I did so and the extra savings was welcome. My coupon was from a previous purchase, so it never hurts to ask if you stop in there for other supplies.

I'm glad I kept myself open to a change in session format. The process of creating my poster was instructive, thought-provoking, and fun. The experience of presenting my poster was exciting and engaging, and the conversations I had with people who stopped by were really great. If you're presenting a poster at the upcoming ASHA Convention in Phildelphia, I hope these tips are useful. You can also check out ASHA's Poster Guidelines for additional support.

Presented

It's hard to believe that nearly a month has passed since the ASHA Connect conference. It may have passed in a blur, but I've taken and applied so much of what I learned there. An excellent experience from start to finish. Also, this happened:

This was my first time to present, and doing a poster was a wonderful experience all around. It's such a nice way to meet with people, and I learned as much from people who stopped by as I hope they did from me.

Presenting

It turns out there's a lot of work between writing a proposal for something and then bringing that something to life. In preparing for my very first poster presentation, I've come to understand that like with many endeavors, the work you end up doing often seems much different than what you envisioned in your head.

In part, I think this is because the more you dive into something, and the more you think about said something, the greater it changes your own understanding of it.

In my case, I proposed a two-hour workshop which ended up being accepted as a poster. The poster format left me puzzled at first, but once I understood the challenge was for me to distill the heart of my ideas into something that was straight-forward and cohesive, I embraced it.

Another motivating factor? Seeing this on the ASHA Connect Schedule:

image.jpg

I've spent countless hours researching, writing, editing, re-writing, and researching again, and finally have something I'm proud to have put together. I have more questions at this point than I do answers, but nonetheless I can't wait to share what I've learned.

Taking Chances

For a couple of years now, I've been talking about wanting to develop continuing education workshops. I have loose sketches of ideas in various places, but little in the way of something cohesive. Early this year, I saw a call for proposals for the ASHA Connect conference. I attended this conference for the first time last year under its former moniker, the ASHA Healthcare and Business Institute, and found it be one of my favorite conferences I've attended to date. It's more intimate and less overwhelming than the large convention (which I also love, to be sure), and there's time to really get to know fellow attendees.

Having never submitted a proposal before, I was excited to learn the process and give it a try. I was also very nervous. In the past, I've found that quite often I'm great at visualizing things, but less great at making those things then happen. As a result, having a deadline for submission, as well as a template to help provide an outline, proved to be very helpful. Instead of just letting ideas buzz around my head as I often do, I had something that helped me make sense of the many ideas which have been bouncing around for so long.

I designed my proposal to be a two-hour presentation. One of my current goals is to develop and present day-long workshops, but having to think about a smaller scope was a helpful way to get more focused. I also wanted to be flexible, so when I submitted everything, I offered to have my proposal considered for other formats (in this case, a poster presentation). I did this for two reasons: (1) I thought additional perspectives would be beneficial, and (2) I wanted to have the opportunity to present, and have appreciated how posters offer immediate interaction and discussion.

In late February, I learned that my proposal had not been selected for a presentation. While no feedback is provided regarding what kinds of improvements can be made, I reviewed my proposal and found a few things I felt could improve it. I reworked it and submitted it for the ASHA Convention in November, so am excited to see where it goes.

Then, about two weeks ago, I got word that my proposal was selected as a poster for the ASHA Connect conference in July. I am looking forward to presenting my ideas at one of my favorite conferences, and even more than that, I am eager to see how it resonates with my colleagues there. I couldn't be more honored and excited to take this next step.

My poster will be about making the most of working with interpreters in clinical settings. I'm excited to be discussing two things so dear to me, and which are an everyday part of my work. If you're heading to the conference this summer, come say hello! I have a lot of work to do in the interim, but can't wait to get started.